10 Reasons Why You’re Struggling To Sell Two-Way Radios

Headshot of a smiling RCA dealer rep wearing a headset. Promotional text reads, Become the Radio Dealer of Choice.

As popular as two-way radios (or walkie-talkies) are, there are plenty of reasons why you may have difficulty selling them. From the latest features to industry compliance, here are 10 key reasons why your dealership is struggling to find new business.

Reason #1: Intense Competition

There are plenty of old and new dealers duking it out for the attention of potential customers. Because many competing radio models offer the same or similar features, this often devolves into a price war to see who can offer the best quality at the lowest cost.

Reason #2: New Technology

Two-way radios continue to evolve, which means you may not have the models that customers are now actively looking for. Some radios can connect with wireless networks, while others offer better durability and battery life than their predecessors. In the case of RCA’s RDR2750, a whole new era of powerful, compact base stations was born.

If you aren’t aware of these changes, and how they meet the needs and preferences of your customers, you could be missing out on big sales opportunities.

Reason #3: Regulatory Compliance

Chances are this won’t affect you as much as end users, but it’s still worth noting that you need to be compliant with the FCC. You’re probably aware that radio frequency usage is subject to strict regulations and licensing requirements, which means you need to choose lines that offer products that meet them, and are as reliable as they advertise.

Reason #4: Challenges With Customer Support

Providing excellent support is essential for building and maintaining customer relationships. If you have difficulty offering troubleshooting, repairs, and training to your customers, the more likely they are to look for another dealer.

Reason #5: Inventory Management

Managing inventory levels effectively is crucial for two-way radio dealers to ensure that they have the right products available when customers need them. Balancing your inventory to meet demand without overstocking or understocking can be difficult based on your supplier’s ability to fulfill your orders. We saw this happen before and after the pandemic, and it still affects other lines to this day.

Reason #6: Marketing and Branding

Effectively marketing two-way radios and building a strong brand presence is essential for attracting new customers. However, you may have limited resources to develop and execute marketing campaigns that resonate with end users.

Reason #7: Supplier Relationships

Maintaining positive rapport with your radio supplier is critical for the timely delivery of products. But like all relationships, it’s a two-way street. If you encounter challenges with yours because of holdups in the supply chain, or price negotiations and poor communication, it could be time to find a better supplier.

Reason #8: Economic Factors

Economic downturns or fluctuations in demand can have a significant impact on the purchasing decisions of current or new customers in your area. If yours have started to become more frugal while radio prices have increased, you may need to get creative with maintaining those connections and expanding your sales territory.

Reason #9: Training and Certification

Your sales and technical staff should be adequately trained and certified on the products they sell so that they provide quality service to your customers and maintain credibility. This may be difficult due to industry turnover and unfavorable market conditions.

RCA Can Help You Address These Challenges

RCA is a well-established provider of professional two-way radio solutions, offering a wide range of products designed to meet the diverse needs of businesses, organizations, and public safety. Here’s how we can address the challenges above that you may be facing.

Solution #1: RCA Is Competitive

We have radios that meet or exceed the capabilities of comparable models from other lines, but at substantially lower prices. If you don’t believe us, we encourage you to give us a call and we’ll prove it.

Solution #2: RCA Is Committed to Innovation

We continuously update our product line to meet the needs of the market. By becoming one of our dealers, you can offer your customers cutting-edge radio solutions that won’t be bogged down in backorders.

Solution #3: RCA Two-Way Radios Meet All Regulatory Requirements

This ensures that our products that you sell to your customers are fully compliant. We also provide comprehensive documentation and support.

Solution #4: RCA Has Award-Winning Customer Support

Our support includes timely troubleshooting and dealer training.

Solution #5: RCA Offers a Diverse Range of Two-Way Radios

This includes portables, mobiles, base stations, and repeaters, as well as high-quality accessories. You can get immediate access to our extensive inventory as soon as your dealer signup process is complete.

We also make sure to have plenty of inventory available so that you don’t have to contend with manufacturing slowdowns and unresponsive suppliers.

Solution #6: RCA Provides Marketing Support

We offer guidance on how you can grow your sales margins even more by using strategies that will enhance your brand visibility and attract new customers. This will make training easier on your staff, and encourage greater employee retention.

RCA Two-Way Radio Examples

Now that we’ve discussed how we can help you, let’s review some of the radios that we offer.

Mid-Tier Portable: The RDR2500

The RDR2500 is RCA’s best-selling radio. Its versatility and durability make it a reliable portable in a number of work environments. It also features advanced audio quality, long battery life, and exceptional performance.

Trunk-Compatible Portables: The RDR7x50 Series

End users with large, sophisticated radio networks benefit from installing trunked systems, and the RDR7x50 series works perfectly with them. It includes two portable models that offer seamless integration and up to 1,000 programmable channels for convenience and scalability.

Mobile: The RDR5200

RCA’s RDR5200 is an exceptional mobile radio designed for use in any type of vehicle. It features a rugged design, wide-area coverage, and versatile programming options for driver communication and safety.

Compact Base Station: The RDR2750

Some end users aren’t keen on adopting traditional base stations because of their size. RCA took this feedback and developed the compact base station. Now on par with the size of an office phone, the RDR2750 still boasts five watts of power to get the same coverage as a portable. Plus, it’s able to be configured to practically any room setup, and only requires an AC outlet for power.

Repeater: The RDR9000

RCA’s RDR9000 is a powerful repeater that offers maximum coverage while only requiring a third of the rack space of comparable models.

Are You Ready To Join the RCA Movement?

With access to a comprehensive range of RCA two-way radios, you can address the diverse needs of your customers and position your business as the trusted dealer in your area. Give us a call at (855) 657-0090 when you’re ready to overcome the challenges above and beat the competition with us as your secondary line.